The Creators Blueprint

The Creators Blueprint

Drake Just Sold OVO.

David Olusegun's avatar
David Olusegun
Aug 31, 2026
∙ Paid

15 years ago, OVO was a blog. October’s Very Own. A Toronto kid, a website, some free mixtapes, an owl logo. Drake, Oliver El-Khatib and Noah “40” Shebib building something for their friends before anybody was calling it a brand.

This week it sold. Authentic Brands Group acquired a 51% stake in OVO’s intellectual property. Vince Holding Corp acquired the…

User's avatar

Continue reading this post for free, courtesy of David Olusegun.

Or purchase a paid subscription.
© 2026 The Creators Blueprint · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture