Before we begin, a quick ask
I’m running the London Marathon for Able Child Africa, supporting children with disabilities across Africa to access education, healthcare, and the opportunities they deserve. Every child, regardless of disability, deserves the chance to reach their full potential.
My goal is to raise £2,200.
If you can support with a donation of any size, or share this with someone who might, I’d be deeply grateful.
Donate here: https://ablechildafrica.enthuse.com/pf/dolusegun
Thank you for helping me make every mile count.
Three exits. Six years. Nine figures each.
One man. Almost nobody outside beauty knows his name.
Last week TSG Consumer a $14 billion private equity firm announced it had signed a definitive agreement to acquire a majority stake in Saltair, the body care brand founded by Iskra Lawrence.
Saltair’s sales are expected to be in the region of $150 million for 2026 as a whole. The same TSG Consumer that acquired Phlur the fragrance brand exactly one year ago, in July 2025.
Phlur, co-owned by Chriselle Lim and Ben Bennett, was acquired by TSG Consumer Partners, with the brand on track to top $150 million in retail sales in 2025.
And the same company behind Naturium the ingredient-led skincare brand that sold to e.l.f. Beauty in 2023 for $355 million. In 2023, with Naturium nearing $100 million in annual revenue, e.l.f. Beauty acquired it for $355 million.
Three brands. Three exits at or approaching nine figures. All built using an identical playbook. All connected to one person.
His name is Ben Bennett.
And he is one of the most successful beauty executives you’ve never heard of. “He’s very private. He likes to keep himself out of the narrative,” said a person familiar with his business. And yet, everyone in the industry knows his work.
This is the story of the man behind the brands everyone’s been talking about and the most disciplined brand-building system operating in beauty right now.
