IM8 Just Opened the Books. I Spent All Day in the Cohort Data So You Don't Have To.

So IM8 just absolutely dumped data on us in Tuesday’s earnings call.

20 months of cohort economics. A full cap table. Monthly CAC. Geographic splits. Third-party card data. Danny Yeung’s exact words: “With 20 months of data behind us, we are opening the books.”

He wasn’t kidding.

So let’s break this into the two things that actually matter:

1. What data did…