THE COMPLETE DTC-FIRST CPG PLAYBOOK

Build a Profitable Online Consumer Brand Before (or Instead of) Retail

TABLE OF CONTENTS

1. The DTC-First Philosophy

2. The 12-Month DTC Launch Roadmap

3. Product-Market Fit for DTC CPG

4. E-Commerce Platform Setup

5. Unit Economics & Pricing Strategy

6. Subscription Model Mastery

7. Performance Marketing for CPG

8. Content & Community Strategy

9. Customer Retention Engine

10. Operations & Fulfilment

11. Scaling DTC Profitably

12. The Retail Transition Decision

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