The Creators Blueprint Is Evolving And So Is Our Mission
Over the last year, The Creators Blueprint has become a home for founders, talent managers, and creators.
When I launched The Creators Blueprint, the mission was simple: Break down how the world’s most successful talent-led brands are built and scaled, so you can learn from them and apply those lessons yourself.
We’ve dissected billion-dollar moves, decoded deal structures, and shown you the real mechanics behind brands like Fenty, Casamigos, and SKIMS.
But it’s time to take it a step further.
The Creators Blueprint → The Knowledge Engine
The Blueprint will continue to be your go-to source for:
Deep dives on how talent-led brands are structured and scaled
Weekly breakdowns of the best celebrity–brand partnerships
Actionable playbooks, templates, and deal frameworks
Starting now, weekly deep dives and tools will be part of our new paid tier Creators Blueprint Pro (£9/month or £90/year), but if you subscribe this month you will get 50% off (£4.50/month or £45/year).
Free subscribers will still receive occasional insights, but the full breakdowns, templates, and insider alerts will be exclusive to Pro.
Creators Capital → The Execution Engine
Alongside the Blueprint, I’ve been building Creators Capital, a lean, mini private equity firm with one focus: Partnering celebrities with high-growth brands to build and scale category leaders.
We do this by:
Providing consultancy to help brands build and scale
Investing in and acquiring talent-led brands
Partnering celebrities with the right businesses for mutual growth
The Blueprint is becoming the media and education arm of that mission and will continue to fuel Creators Capital with market insights, deal flow, and a growing network of founders, talent, and investors.
The New Frontier
This next phase will also bring:
Courses & Workshops – practical training on deal-making, brand building and attracting celebrity investors.
A Private Community – a members-only space to share leads, wins, and war stories for founders, talent managers, and investors in one space
Tools – to find opportunities, write outreach, and structure deals faster
If you’ve been reading along, you know the value here. The next 12 months are about scaling that value and making it actionable for you.
Why Now?
Because the opportunity for talent-led brands is exploding. More creators are taking equity over endorsement, more brands are looking for distribution through influence, and the best deals go to those who move first.
I want you in that room, so if you’ve ever wanted to:
Learn the inside playbook for talent-led brand success
Get early access to opportunities in the space
Be part of a growing network that’s building the next generation of brands
…then this is your moment.
The first deep-dive drops this week: How to Approach a Celebrity Without Burning the Opportunity.
Let’s build.
David
P.S. If you can’t go Pro right now, stay tuned for free drops, I’ll still send the occasional piece your way. And you can always forward this to someone who needs to read it.