THE PATTERN REPORT #2

Monthly Trend Analysis for Founders

PATTERN I’M SEEING:

The Creator-Owned Brand Paradox: Why Influencer Brands Are Struggling Whilst Anonymous Founders Win

In the last 90 days, I’ve reviewed 8 creator-owned brand pitches and watched 3 high-profile influencer brands struggle publicly. Meanwhile, founders you’ve never heard of are quietly building £5M-20M businesses with zero social media following.

This shouldn’t make sense. Influencers have everything: audience, trust, distribution, content skills. Yet most of their brands fail within 18 months whilst “nobody” founders dominate.

I’ve cracked the pattern. And it’s not what you think.