How Maxx Chewning Sold Candy for $75M: The Sour Strips Playbook That Hershey Couldn’t Resist.
Last week I talked about Hershey buying LesserEvil; now I’m back with another sweet play from Hershey: a $75.5M acquisition of Sour Strips, a sour candy brand built by… wait for it… fitness influencer Maxx Chewning.
Yep, a gym guy sold sweets to a $48B conglomerate. And no, this wasn’t luck. It was leverage.
It’s a blueprint for creators, operators, and b…
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