A former PE analyst started a greens powder company in his Stanford dorm room in 2023.

Three years later literally 36 months he just sold it to Unilever for $1.2 billion.

His name: Chad Janis

The company: Gruns (yes, pronounced “greens” but spelled like a meme)

Time to exit: 3 years

Previous record holder: Rhode (Hailey Bieber) at 3.5 years to $1B from e.l.f. Beauty

And somehow beat Hailey Bieber’s record.

Let me repeat that: A former PE analyst with zero celebrity, zero influencer following, zero brand recognition just sold faster than a Kardashian-adjacent celebrity founder.

Now here’s where it gets interesting.

This isn’t a story about “right place, right time” or “got lucky with timing.”

This is a story about financial engineering applied to consumer brands and why the math changes everything.

Chad was building a compounding machine that turned $1 into $3 on a predictable, repeatable basis.

And Unilever paid $1.2 billion for the machine. Let me show you exactly how he did it

The Deal: What Actually Happened (And Why the Numbers Are Wild)

The Fastest Billion-Dollar Exit in Consumer…

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