The Creators Blueprint

The Creators Blueprint

Home
Archive
Leaderboard
About
Inside the Mind-Blowing Economics of Football's First Billion-Dollar Contract
Ronaldo Makes More in One Hour Than Most People Make in a Year (And That's Just His Base Salary)
 • 
David Olusegun
The 14-Year Overnight Success: How Joyride Cracked the Creator-CPG Code
Tyler Merrick spent 14 years building a mission-driven candy company that never quite took off.
 • 
David Olusegun
A Tribute to the Business Icon, Art Patron, and Philanthropist Who Built a $150 Billion Beauty Dynasty
On Saturday, the world lost one of its most influential business leaders and philanthropists.
 • 
David Olusegun
She Wasn't Allowed to Listen to Drake, Now She's Richer Than Most Rappers
Growing up in Lagos, Temilade Openiyi or Tems as everyone knows her couldn't listen to anything but gospel music.
 • 
David Olusegun
2
When Done Right, Creator Brands Don’t Just Make Noise, They Make Generational Wealth.
From Creator to Conglomerate: What the $1B Rhode x e.l.f. Deal Really Means
 • 
David Olusegun

May 2025

From Food Stamps to $50 Million Deals: The Anthony Edwards Empire
Growing up in Atlanta, Anthony Edwards wasn't handed anything.
 • 
David Olusegun
How David Beckham Turned a $25M Gamble into a $1B Empire
The Wild Bet That Changed American Sports Forever
 • 
David Olusegun
How a Fired Founder Built a Global Footwear Empire: Why Skechers' $9.4B Sale Is a Wake Up Call
What does it take to build a $9.4 billion empire? For Robert Greenberg, it started with rejection.
 • 
David Olusegun
Khloé Kardashian’s Khloud Popcorn: A Beauty Strategy in a Food Market
Khloé Kardashian recently launched Khloud Protein Popcorn, a bold leap from fashion and beauty into functional snacking.
 • 
David Olusegun
1

April 2025

From Three Failed Businesses to a $3 Billion Empire: The Tope Awotona Story
Some people see problems and complain.
 • 
David Olusegun
How Maxx Chewning Sold Candy for $75M: The Sour Strips Playbook That Hershey Couldn’t Resist.
Last week I talked about Hershey buying LesserEvil; now I’m back with another sweet play from Hershey: a $75.5M acquisition of Sour Strips, a sour candy…
 • 
David Olusegun
Taraji P. Henson's Bold Move to Reclaim Her Beauty Empire!
"I'm taking back control." That's the message Taraji P.
 • 
David Olusegun
© 2025 The Creators Blueprint
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture