Why 99% of Beauty Brands Fail to Hit £300M (Is Sephora the answer?)

Source: Euromonitor

Dec 1 • 

David Olusegun

7

2

November 2025

The £15B Question: Should Steph Curry Build Alone or Find a New Partner?

Hey, So Stephen Curry just became a free agent.

Nov 24 • 

David Olusegun

2

The $5B Question: Is Skims’ Culture-First Model the New Blueprint

Hey, So Kim Kardashian’s Skims just raised $224 million at a $5 billion valuation

Nov 17 • 

David Olusegun

6

1

The Immigrant Who Borrowed Money to Buy a Broken Factory and Built a $20B Empire

Hey there,

Nov 10 • 

David Olusegun

6

When Billionaire Brands Break Up: What Fenty Beauty’s £1.5B Exit Really Tells Us About the Celebrity Business Model

[Sponsored Ad]

Nov 3 • 

David Olusegun

50

10

2

October 2025

Why Your Launch Will Probably Fail (And How to Fix It)

THE COMPLETE LAUNCH ENGINE PLAYBOOK - Build unstoppable momentum from day zero to explosive growth (without spending a fortune on ads)

Oct 29 • 

David Olusegun

5

How E.L.F. Just Flexed By Exposing Hailey Bieber’s Entire P&L (And What It Reveals)

[Sponsored Ad]

Oct 27 • 

David Olusegun

665

43

61

How MrBeast Turned YouTube Views Into a $5.2B Empire (While Losing $110M)

Hey, So here’s a wild stat for you: MrBeast spent $10-15 million shooting videos in 2023 that he never even released because they “weren’t up to his…

Oct 20 • 

David Olusegun

6

Football’s First Billionaire: How Cristiano Ronaldo Created a $1.4B Empire

Hey, So...

Oct 13 • 

David Olusegun

3

1

From $2 Checkers Meals to $20M Empire: The Keith Lee Effect That's Changing Food Forever

[Sponsored Ad]

Oct 6 • 

David Olusegun

7

2

September 2025

The $20M Lesson: Why Joe Budden Walked Away From Easy Money

[Sponsored Ad]

Sep 29 • 

David Olusegun

2

💰 THE COMPLETE LEAN FINANCE PLAYBOOK FOR FOUNDERS

Master startup finances without an MBA or CFO (and actually enjoy the numbers)

Sep 24 • 

David Olusegun