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Britain's Most Iconic Streetwear Brand Just Went Into Administration. Is Footasylum the Partner That Saves It Or the Beginning of the End?
Let me tell you a story about three boys from West London.
Jun 8
•
David Olusegun
2
The $1.1 Billion Brand That Just Filed Its Last Tax Return in 2018. What Founders Can Learn From the Uncle Nearest Collapse.
This one is going to be uncomfortable.
Jun 1
•
David Olusegun
3
1
May 2026
Reader Question: “Why Did Gwen Stefani’s Brand Just Die While Hailey Bieber Made $1 Billion With Ten Products?” (The Brutal Truth About…
This one came in last week and I haven’t been able to stop thinking about it.
May 25
•
David Olusegun
20
3
1
How David Beckham Built the UK’s First Billionaire Sportsman Empire
Something happened this week that’s never happened before in British sporting history.
May 18
•
David Olusegun
3
Everyone Knows Him From White Lotus. Nobody Knows He’s One of the Best CPG Investors in America.
Quick question: When you think of Patrick Schwarzenegger, what comes to mind?
May 11
•
David Olusegun
6
THE COMPLETE INFLUENCER & CREATOR MARKETING PLAYBOOK
Turn Creators Into Your Sales Force Without Breaking The Bank: A Founder’s Guide to ROI-Driven Creator Partnerships
May 6
•
David Olusegun
5
They Sold Tequila to Diageo for $1 Billion. Now They're Back and This Time, There's No Alcohol In It.
Let’s set the scene.
May 5
•
David Olusegun
3
1
April 2026
“How Do I Spot the Next Poppi Before Everyone Else Does?” (The Early Signals That Separate $2B Exits from $10M Plateau Brands)
So I got this email from a reader after the consumer VC recovery post I shared last week:
Apr 27
•
David Olusegun
19
2
They Laughed When He Left Snowboarding to Sell Deodorant. Then He Made $275 Million in 8 Years.
So a former pro snowboarder just sold his deodorant brand for $500 million.
Apr 20
•
David Olusegun
6
The Fastest Billion-Dollar Exit in Consumer History: How Gruns Sold to Unilever in 3 Years (And Why the Math Behind It Changes Everything)
A former PE analyst started a greens powder company in his Stanford dorm room in 2023.
Apr 13
•
David Olusegun
14
2
THE COMPLETE CPG RETAIL PLAYBOOK From DTC to Boots, Tesco & Beyond: Your Step-by-Step UK Retail Expansion Guide
From DTC to Boots, Tesco & Beyond: Your Step-by-Step UK Retail Expansion Guide
Apr 8
•
David Olusegun
2
The $16B Recovery: Why Consumer VC Just Had Its Best Quarter Since 2021 (And What’s Actually Changed)
So after four years of “consumer is dead” think pieces and founders pivoting to B2B SaaS to get funded, something quietly shifted in Q1 2026.
Apr 6
•
David Olusegun
5
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