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General Atlantic Bought Gymshark at the Top. Now Ben Francis Is Buying It Back at Half Price. Here's the Brutal Math Behind One of the Most…
Let me give you a number.
Jul 20
•
David Olusegun
7
1
Steph Curry Just Signed a $400M Deal With a Brand Banned in America.
Let me set the scene
Jul 13
•
David Olusegun
4
Chanel Just Bought a 188-Year-Old French Shirtmaker. And It Has Nothing to Do With Shirts.
This story broke this week and almost nobody is writing the real angle on it.
Jul 6
•
David Olusegun
5
1
June 2026
Reader Question: “Is DTC Actually Dead? Or Are We Just Watching the Brands Who Never Had a Real Business Get Found Out?” (The CAC Crisis…
This one came in after a few of the recent exit stories, Gruns, Salt & Stone, Huel and I think it cuts right to the most important question in consumer…
Jun 22
•
David Olusegun
3
1
Why CPG Is About to Become the Most Valuable Bet in the AI Era
I want to share something that’s been sitting with me for a few weeks.
Jun 15
•
David Olusegun
7
1
2
Britain's Most Iconic Streetwear Brand Just Went Into Administration. Is Footasylum the Partner That Saves It Or the Beginning of the End?
Let me tell you a story about three boys from West London.
Jun 8
•
David Olusegun
5
1
The $1.1 Billion Brand That Just Filed Its Last Tax Return in 2018. What Founders Can Learn From the Uncle Nearest Collapse.
This one is going to be uncomfortable.
Jun 1
•
David Olusegun
5
2
May 2026
Reader Question: “Why Did Gwen Stefani’s Brand Just Die While Hailey Bieber Made $1 Billion With Ten Products?” (The Brutal Truth About…
This one came in last week and I haven’t been able to stop thinking about it.
May 25
•
David Olusegun
23
3
2
How David Beckham Built the UK’s First Billionaire Sportsman Empire
Something happened this week that’s never happened before in British sporting history.
May 18
•
David Olusegun
4
Everyone Knows Him From White Lotus. Nobody Knows He’s One of the Best CPG Investors in America.
Quick question: When you think of Patrick Schwarzenegger, what comes to mind?
May 11
•
David Olusegun
7
THE COMPLETE INFLUENCER & CREATOR MARKETING PLAYBOOK
Turn Creators Into Your Sales Force Without Breaking The Bank: A Founder’s Guide to ROI-Driven Creator Partnerships
May 6
•
David Olusegun
6
They Sold Tequila to Diageo for $1 Billion. Now They're Back and This Time, There's No Alcohol In It.
Let’s set the scene.
May 5
•
David Olusegun
4
1
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